Make Gear Work When You Are Not Using It

Your Gear. Our Rental Network.

Many production professionals own quality gear that sits unused between jobs. The problem is simple: renters usually do not want to drive all over Los Angeles collecting one item from one person, another item from someone else, and a third item across town.

That is where LA Film Rentals comes in. Our online visibility, renter base, West Hills pickup location, flexible pickup and return system, and established rental process help your gear become part of a larger production-ready inventory.

70%

Rental profit share paid to the equipment owner after completed rentals.

20

Items may be submitted at a time, focused on your best rental candidates.

24/7

Flexible pickup and drop-off access through our rental workflow.

How It Works

Simple Rental Partner Workflow

Submit your equipment, approve rental requests, and let LA Film Rentals handle the renter-facing process.

1. Provide Equipment List

Submit a list of up to 20 photo, video, audio, lighting, grip, or production items you want to make available for sub-rental.

2. Submit Gear Photos

Provide photos for each item or package so we can create clean, accurate listings for renters.

3. Set Market Pricing

Provide replacement value and preferred rental pricing, or let us help price your gear based on local rental market rates.

4. Approve Rental Requests

We forward rental requests to you. You decide whether to approve or decline each rental when approval is required.

5. Drop Off Before Rental

After an approved rental request, drop off your gear at our West Hills location up to 24 hours before the rental begins.

6. Store or Pick Up

When the rental is returned, you may pick up your gear or choose to have us store it for future rental opportunities.

Why Partner With LAFR?

We Handle the Rental Headaches

Our goal is to make your equipment easier to rent without forcing you to manage every renter, listing, pickup, return, and support conversation yourself.

  • Access to LA Film Rentals’ renter base and online visibility
  • Listings included in a larger one-stop rental inventory
  • Flexible West Hills pickup and return workflow
  • Renter communication handled through LA Film Rentals
  • Rental request forwarding and approval process
  • Inventory and photo documentation for outgoing and incoming rentals
  • Insurance requirements, renter verification, and rental coordination handled by LAFR
  • Optional storage for eligible items
  • Rental partners receive 30% off LA Film Rentals equipment for their own productions

Profit Share

70 / 30

Rental profit share is 70% to the equipment owner and 30% to LA Film Rentals after completed rentals.

Pricing is based on local market demand, replacement value, comparable listings, and rental competitiveness.

Program Guidelines

What We Accept

The consignment rental program is built for professional film, TV, photo, and production equipment.

Production Gear Only

We accept photo, video, audio, lighting, grip, support, and production-related equipment intended for film, TV, and media production use.

Up to 20 Items

You may submit up to 20 items at a time. We recommend focusing on your highest-profit, most rentable gear.

Under $100K

No individual items over $100,000 can be accepted at this time unless special insurance arrangements are approved.

FAQ

Consignment Rental Program Questions

Important details about approvals, payouts, insurance, returns, taxes, and rental partner expectations.

There are two main options. You can drop off the gear you want LA Film Rentals to rent out for you, or if you live within 5 miles of us, we may coordinate with you to drop off approved rental gear before a rental and pick it up after it is returned.

For items stored with LA Film Rentals, we can photograph, inventory, tag, and list your equipment. Cases may receive LA Film Rentals stickers or tags, which can be removed later if desired.

Rental profit share is 70% to you and 30% to LA Film Rentals. Listed prices are based on local market pricing, comparable ShareGrid rates, replacement value, demand, and rental competitiveness.

Lower competitive pricing may increase rental activity. Higher pricing may reduce rental interest. Some money is usually better than gear sitting unused.

Yes. You may suggest what you want to charge, or you can let LA Film Rentals help price the item based on local market rates and comparable rental listings.

If your equipment has no pending rentals and is not currently on an active rental, you may pick it up at any time. We will mark it as unavailable until you return it or let us know whether it should be removed from inventory indefinitely.

LA Film Rentals handles renter requirements, vetting, verification, and insurance-related rental processes for rentals made through our network. When your equipment is in our care and rented through LA Film Rentals, we manage the renter-facing liability and claim process according to program terms.

Equipment owners are still encouraged to maintain their own coverage when possible.

LA Film Rentals will forward you the rental request. The request may include your equipment along with LA Film Rentals equipment as part of a larger rental package.

Yes. It is your gear, and you have a say. If you do not feel comfortable with a renter, or only want your gear rented under specific conditions, let us know.

However, all renter communication must go through LA Film Rentals. Renters are renting through LA Film Rentals, not directly from the equipment owner.

Yes. We only accept photo, video, audio, lighting, grip, camera support, and production-related equipment for film, TV, and media production use.

You may submit up to 20 items at a time. No individual items over $100,000 can be accepted at this time unless special insurance arrangements are approved.

Rental payments are typically sent to our account after the rental has completed and payment has cleared. You are paid after LA Film Rentals receives the funds.

Payouts may be made by PayPal, Apple Pay, check, or retained as rental credit toward future LA Film Rentals rentals.

LA Film Rentals takes inventory and photographic records for outgoing and incoming rentals. If items are missing or damaged, we work through the renter and insurance process to repair or replace affected items whenever applicable.

That is considered a conflict of interest. If an LA Film Rentals renter is introduced to your equipment through our rental network, communication and rental activity must remain through LA Film Rentals.

If this policy is not followed, we may ask you to pick up your remaining equipment and remove your items from the program.

Yes. If a client contacts you directly through your own profile, website, or personal network, that is your client.

Yes. Rental partners receive 30% off LA Film Rentals equipment for use in their own productions. You must have your own insurance for rentals from LA Film Rentals.

We follow a similar structure to ShareGrid. Monday through Friday counts as a 3-day rental. Weekends count as a 1-day rental. Pickup and drop-off days are free when they fall within the rental schedule.

For example, a renter may pick up Friday, use the gear Saturday and/or Sunday, and return early or on Monday before the required return deadline.

We cannot guarantee rental activity. If it rents, it rents. If it does not, it does not. Some specialty accessories may only rent occasionally, but occasional income is better than zero income from unused gear.

No. We are not staffed to offer pickup service at this time.

We do our best to coordinate and reacquire equipment in a timely manner. Sometimes returns are delayed due to production realities, traffic, or renter scheduling issues. We may allow reasonable flexibility when appropriate.

Not automatically. Our policy allows reasonable flexibility for late returns when needed. Los Angeles production schedules and traffic can be unpredictable, and we try to keep the process practical and human while protecting the gear.

Yes. If a renter extends the rental and additional rental charges apply, we will inform you of relevant communication and payout details.

Although rare, it can happen. LA Film Rentals will attempt to reacquire the equipment, communicate with the renter, and involve law enforcement if necessary.

If the gear cannot be recovered, we will process an insurance claim for replacement when applicable. You may be required to provide documentation requested by the insurance provider. Insurance payouts are typically based on current market value, not necessarily the original purchase price.

If rental earnings exceed $600, yes, tax documentation may be required.

No. Sales tax goes to the appropriate tax authorities. Since LA Film Rentals processes the payment and accounts for rental payments through our portals, we are responsible for tax handling on those transactions.

It is not required for every situation, but it is strongly recommended. Insurance claims can become complicated depending on the type of loss, renter behavior, damage, theft, disappearance, and policy limitations.

Items stored with LA Film Rentals may become eligible for optional instant booking and same-day rental opportunities.

If instant book is enabled, the rental has already been automatically approved. We only recommend instant booking for lower-cost items and only for eligible gear stored at LA Film Rentals.

We review questions and special requests on a case-by-case basis. Every equipment owner, renter, and rental package is different, so reasonable requests will be considered when possible.

Ready to Submit Gear?

Start Earning From Your Production Equipment

Submit your equipment list, photos, replacement values, and preferred rental rates. We will review the gear and let you know if it is a good fit for the LA Film Rentals consignment rental program.